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Tourism Partners Area



Welcome tourism industry
partners

to the Tourism Industry Partnership Program

Local businesses are a big part of developing high quality visitor experiences that attract and support our tourism economy in Sylvan Lake. Sylvan Lake is brilliant all year, and has so much to share with visitors throughout the seasons. Thank you for partnering with us as we work collectively to develop our community as a vibrant Alberta travel destination!

Scroll below to access Program resources and information that aim to assist your business in finding opportunity, raising its profile, and growing within the sector.

Program FAQ

What is Visit Sylvan Lake?

Visit Sylvan Lake is the visitor services umbrella through which visitor information and destination marketing for Sylvan Lake are delivered. This includes the visitsylvanlake.ca website and social media @visitsylvanlake

Visit Sylvan Lake is operated by the Town of Sylvan Lake. Tag your social media photos with @visitsylvanlake or #visitsylvanlake for the chance to be featured on our social media and increase your business' likelihood of being found by visitors!

Latest Destination News

Upcoming Events Calendar

Be in the know for upcoming events and jump on board by hosting activities, entertainment, or events in your business that complement the festivities going on. Events are exciting and bring life to an area, encouraging people to move throughout businesses and services nearby. Piggyback off the festivities! The Town of Sylvan Lake hosts events for reasons including to support tourism.

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SUBMIT AN EXPERIENCEHosting a Halloween Pub Crawl, live entertainment, or a Sip N' Shop Holiday After Hours experience? Let us know so we can share your experience with visitors!

What is the impact of tourism in Sylvan Lake?

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In 2014, the total economic impact of tourism in Sylvan Lake was nearly $75 million.

0 Jobs

Tourism created 600 jobs in the community which hosted over 761,000 visitors throughout the year spending an average of $35.17 per person per day.

Read more from the 2014 Economic Impact Assessment of Tourism

Get Involved in Town of Sylvan Lake Tourism Initiatives

See a full listing of ways to be directly involved in Town of Sylvan Lake initiatives below and find the opportunities that best fit with what your business has to offer and can benefit from. Some opportunities have limited capacity, so check back often!

Just for Tourism Partners

Book a FAM Tour

Are you a new business or want to share about something new you're doing?

Book a familiarization tour (FAM tour) to share with staff operating Visit Sylvan Lake. Help us know what's available to tourists and how best to share your experience.

FAM Tours are subject to Covid-19 and may take place online instead of in-person.

To book a FAM Tour, please email us. We're excited to hear from you!

Have a great idea?

Work together with other local businesses that are interested and can help bring your idea to life.

Use the Partner Directory to reach out to others who can be a part of your initiative

 

Update your Business Profile

Tell the story of the experience your business offers visitors with an updated listing on visitsylvanlake.ca

 

Our website is undergoing redevelopment. Tourism Partners will be contacted directly to update business profile.

Or, to update basic information email us

Tourism Sector Resources

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Webinars and Training Programs 

Webinars and in-person trainings. Attend those that are most likely to assist with your business!

Tourism Entrepreneurship and Startups

Starting a new tourism business? Find planning resources specific to the tourism sector.


Your Business on Google

Google is the primary search engine for visitors. Make sure customers can find your business on Google! Google also hosts an assortment of business management tools and analytics.

Social Media Marketing

Social media is a way to increase your business' online presence and interact with your customers. Show them what you do and how you do it, and create a desire to visit your business for a unique experience only you can provide!

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Which Visitors are your Customers?

Your customers are unique! The experience offered by your business may appeal to a specific traveler type which can be targeted through marketing messages and the product or service your business develops.

Sylvan Lake's Visitor and Research Resources

Starting a new tourism business? Find planning resources specific to the tourism sector.


Experience Development

Tourism is all about experiences. People travel to Sylvan Lake to experience activities they can't do anywhere else, learn about our unique way of life, and take in the surroundings that make Sylvan Lake special and different.

Creating high quality visitor experiences that connect authentically to the destination of Sylvan Lake takes place through Experience Development. 

Providing great visitor experiences ensures that your business' experience is a must-do for travelers and on their Sylvan Lake bucket list!

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Visitor's Map

A visitor's map shows tourists where they are welcome and wanted, where they can access both public and private services, and locates businesses that offer goods and services that enhance visitor experiences. Tourism Partners are added to our online visitor's map! The map uses a unique "story map" platform combining imagery and text details.

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Have questions?

The Tourism Industry Partnership Program is delivered by the Recreation, Culture & Tourism department of the Town of Sylvan Lake. For questions or further information on the Program or Visit Sylvan Lake, contact:

Natasha Bhola
Tourism Marketing & Development Coordinator
Town of Sylvan Lake
403-887-1192 ext 527 or email