Tourism Experience Development Program (TED) & Workshops
Captivate locals, wow visitors, and create fresh revenue streams for your business!
Unlock the full potential of your tourism business with our dynamic workshops led by industry experts. These intimate and interactive sessions will equip you with practical strategies to elevate your visitor experience year-round.
UPCOMING WORKSHOPS
PARTNERSHIPS, PACKAGING & NET PRICING
Monday, March 9, 2026 | 8:30am to 4:00pm | Virtual Session facilitated by Firecircle - log in from anywhere!
FREE for Tourism Partnership Program Members
Take your business to the next level with this dynamic course that equips you with the tools to create irresistible, market-ready packages and experiences that drive profit and growth. Learn how to strategically partner, package, and price offerings that align with your brand story and captivate your audience. Discover how to calculate value, set competitive pricing, and manage inventory with confidence, while factoring in seasonality, occupancy, and dynamic pricing trends. Plus, gain practical insights into leveraging online booking platforms, optimizing property management tools, and navigating essential insurance and liability considerations for sustainable success. Facilitated by industry experts at Firecircle.
By the end of this session, you’ll know how to:
- Build partnerships and packages that amplify your brand and regional appeal.
- Develop profitable pricing strategies using net and dynamic pricing models.
- Map inventory to maximize revenue across seasons and occupancy levels.
- Harness online distribution channels and booking technology to boost sales.
TOURISM FOR ALL: BUILDING AN ACCESSIBLE BUSINESS
Monday, April 13, 2026 | 8:30am to 4:00pm | Virtual Session facilitated by Firecircle - log in from anywhere!
FREE for Tourism Partnership Program Members
Over 16% of the global population lives with a disability, and many of these are not visible such as hearing impairment, chronic pain conditions, learning disabilities and other neurological conditions. In fact, invisible disabilities affect up to 80% of people with disabilities, making accessibility a critical factor for businesses in tourism and hospitality, so make it your competitive advantage! This course empowers businesses to integrate accessibility into their operations, creating spaces and experiences that welcome everyone. Explore the social and financial benefits of inclusive planning, understand disability and unconscious bias, and learn how to remove barriers that limit participation. You’ll also gain practical knowledge of legal requirements, Universal Design principles, and strategies to communicate your commitment to accessibility. Facilitated by industry experts at Firecircle.
By the end of this session, you’ll know how to:
- Recognize the value of accessibility for your business and community.
- Identify and address physical, attitudinal, and policy barriers.
- Meet legal standards for accessible products and services.
- Apply Universal Design to spaces and operations.
REGISTER TO ATTEND TOURISM EXPERIENCE DEVELOPMENT WORKSHOPS
The personal information on this form is collected under the authority of Section 33(c) the Freedom of Information and Protection of Privacy Act and will be protected under the provisions of the Act. Personal information, such as names, will not be published unless express consent is provided. Email addresses will be utilized to facilitate contact as indicated above. If you have any questions or concerns regarding the collection and/or use of this information, please contact our Records Clerk at 403 887 1185 Ext 224.
PREVIOUS WORKSHOPS
STOREFRONT DESIGN & MERCHANDIZING
November 24 & 25, 2025
This session examined the impacts of storefront design and immersive merchandizing to influence visitor behaviour and keep your customers coming back to see what's new. Participants spent one day focusing on theory and developing concepts for their businesses, and the following day received individual coaching sessions with workshop facilitator from Firecircle.
FREQUENTLY ASKED QUESTIONS
Think of tourism products as the "things to do" in a destination. These can be food experiences, outdoor experiences, cultural experience, and pretty much anything else you can imagine! The sky's the limit and it comes down to your creativity, the big ideas you have, and how you can offer something really special in your business' niche.
When we talk about experience development, we're talking about shifting our mindset from selling products to visitors, to creating engaging, memorable, experiences for visitors to engage in as activities.
These become the cornerstones of the visitor experience and iconic elements of the destination.
How about some examples?
- Instead of selling local craft beer, consider a Brewery Tour experience where visitors can taste the beer, see how its made, interact with the brewer and ask questions to engage in the science behind the beer.
- Instead of a trail map, how about a 3-Hour Hike and Cave Tour led by a knowledgeable guide who is able to safely take people to the best viewpoints for photos and engage in local historical storytelling?
- Instead of selling paintings, what if visitors could participate in a Paint Night, or visit your Artist's Studio with a Live Demonstration?
It's all about inviting people in to walk in your shoes and show them the connections between what you do and the place and people involved in it.
Here's what is means for you - The key is to engage visitors in the richness of the experience that builds both people's appreciation for place, and creates a truly hands-on environment. The outcome? Better quality visitor experiences, more things to do, and more revenue to businesses who can sell experiences at a premium price!
