Join the Tourism Partnership Program (TPP)

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Let’s build something great—together.

The Tourism Partnership Program (TPP) is your gateway to working alongside the Town of Sylvan Lake to shape unforgettable visitor experiences and contribute to a thriving, year-round destination.

This program is designed for licensed businesses that recognize visitors as a key part of their customer base. By joining, you’ll gain access to exclusive partner marketing opportunities, collaborative initiatives, and a supportive network focused on growing tourism in Sylvan Lake.

 

Tourism Partner Benefits

  • Website (VisitSylvanLake.ca)
    • Business profile, including description, images, contact, map, website link, social links
    • Eligible to list your special events, packages, and tours on applicable pages
    • Hyperlinked mentions in themed digital content
  • Tourism Social Media posts shares on official @VisitSylvanLake channels (must tag @visitsylvanlake and follow VSL guidelines)
  • Eligible to purchase supplemental advertising
  • Year-round brochure, guide, and rack card distribution at NexSource Centre
  • Preferred Vendor status (for meetings & event producers – updated biannually)
  • Cooperative Marketing opportunities
  • Event Participation & Sponsorship opportunities
  • Invitation to join development workshops and training
  • VSL branded information materials (as available)
  • Information, support, and assistance with grants and programs that can assist your business
  • Access to Visit Sylvan Lake’s photo assets for promotional use (attribution required)
  • Assistance with entering and updating your listing(s) on the Travel Alberta Tourism Industry website (ATIS)
  • Access to periodic information on events, marketing opportunities, grants, and more
  • Newsletter with industry updates, opportunities & events
  • Access to Member database to connect with other local operators and services

FREE to register online at:
SylvanLake.ca/TourismPartnership


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